Guarantee and Refund Policy

90 Day Guarantee:

• You Will Save Time With…
  • Shortcuts in the AdWords User Interface
  • Shortcuts in the AdWords Editor
  • Tools and resources designed for display advertising
• You Will Save Money With and Using…
  • Campaign and AdGroup setting changes
  • Ad and landing page strategies for increasing your CTR and quality score
  • Positioning strategies that avoid low quality sites on the network
  • Negative keyword, site and category exclusion strategies that keep your ad from showing on non-relevant sites
  • Budget allocation and bidding strategies
• More Targeted Traffic = More Leads and Sales
  • By following my recommendations – you will expand your targeted traffic on the Google display network showing an increase in leads and sales

Each consultation includes notes (some include recorded audio and/or video). If you can *prove to me that after 90 days of following my instructions, you have not saved any money (based on the original AdWords account set up that we reviewed during the consultation) and you have not increased your targeted traffic, then I will be happy to refund your money.

*In order to provide proof:

• After 90 days, when a refund is requested, I will need full access to the AdWords account we did the consultation for and the Google Analytics (or other tracking tool/software) for that account.
• The account and tracking tool will need to show statistics and conversion data for 60 days from the date the changes and my recommendations were implemented (that gives you 30 days to implement the changes).

What I Don’t Guarantee:

While I promise to give you the full force of my expertise and attention, I can’t guarantee your success because it is related to too many factors beyond my control (a few examples):

• demand for your offer
• pricing vs perceived value of your offer
• the level of competition and number of competitors
• your budget
• your profit margins
• ad networks system and/or policy changes
• your history with Google/AdWords
• technology failures:
  • 404 page errors
  • wrong phone numbers
  • shopping cart problems
  • merchant account problems
  • email failures
  • tracking code problems
• landing page quality
• choice of and strength of your calls to action
• relevancy between your targeting/landing page
• natural disasters or acts of terror, etc.

I also don’t guarantee any specific amount of impressions, clicks, leads, or sales as a result of a consultation. We both know that, but by making payment for consultation you are agreeing to hold me harmless for any results related to this service.

Some of my strategies don’t pay off right away. Even some simple strategies for Google take time to be approved (especially display and video ads) and take time to build up impressions, so you may not get your investment back in the first 30 days. For other strategies, it takes time to do the research, formulate the right strategy, and implement the plans.

Those already making sales invariably see a faster return on investment.  My advice is suited extremely well to help people build a content network account the RIGHT way from the start.  So as long as you understand it’ll take more time to make profits for brand new projects, I’m very open to working with you on them.

If you are working with Google AdWords, you also understand that Google’s systems are constantly changing. While I do my very best to stay on top of the latest information, techniques and strategies for setting up, managing and optimizing AdWords accounts, there are times when Google makes policy changes or adjustments to their system that I am not aware of.